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UK advertisers spent £5.46bn on TV advertising in 2021.
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Broadcaster TV accounts for 87% of our video advertising day.
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TV generates £1.73 for every £1 spent in the short-term, and a whopping £4.20 in the longer-term.
Advertising on TV is cheaper than you think
Many SME’s feel that TV is too expensive for them, but that’s simply not true. The cost of TV advertising for new to TV advertisers is cheaper than EVER before!
We’ve developed fantastic options to access TV in partnership with UK broadcasters, each with nuanced differences in set-up and business requirements, but we navigate the heavy lifting to offer YOU cost-effective opportunities to test the medium, and start your TV journey.
Did you know that across 2021 over 1,286 new-to-TV advertisers tried it, and over 750 of those spent less than £50k to do it! Our team have over 20 years experience planning and buying TV campaigns for advertisers across multiple sectors and starting from as little as £5k!
With addressable TV opportunities such as AdSmart from sky or Finecast, or by testing direct response television (DRTV) regionally or nationally there are multiple ways to begin your TV advertising journey on a budget. Get in touch now to discuss your options – you’ve nothing to lose.
Targeting flexibility
The beauty of TV is in its flexibility for advertisers. We can target campaigns by TV stations, time of day, day of week, programmes, geo-locations and increasingly more bespoke audiences via addressable TV.
We’ve helped planned, bought and delivered national brand building campaigns, direct-response TV and tightly targeted households using specific drive time distances from retail stores.
Connected TV’s have enabled more choice for viewers and advertisers, with complimentary catch-up products via Broadcaster Video On Demand (BVOD) such as itv Hub, All4, Demand 5 and sky, all offering additional targeting opportunities than linear TV.
These changes have enhanced the data we can use to power our TV buying, and advertisers can take advantage of their own 1st party data, and match that to broadcaster registration data to create bespoke data-sets.
Our team have unrivalled experience in growing businesses via the power of TV, and we’re certain we can do the same for you and for much less than you think!
Sponsorship and Licensing
Sponsorship allows advertisers the opportunity to build associations, or to put it another way piggyback the values of a specific show, collection of shows and align them with their own product(s). We have access to a huge range of case studies to show how effective sponsorships are at driving brand metrics and sales uplifts.
Sponsorships can be further activated via licensing agreements, these can provide access to talent, image rights or tickets. All of which help bring a sponsorship to life but inclusion in deals must add real value.
Our team have a wealth of experience of matching format, brand and budget, so get in touch and we’ll tell you more!