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89% of the population tune into radio every week
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64% of listening is digitally via DAB, online, smart speakers and smart TV’s
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20.4 hours of live radio on average consumed every week
Delivering cost effective leads
We’re experts at planning and buying radio advertising that drive leads and sales for SME businesses across the UK. Our team have over 20 years experience of crafting creative and commercially successful radio airtime campaigns, and we can even help make your radio adverts too. We work across local, national and digital streaming stations like Capital, Kiss, Heart, Absolute, Virgin, Magic, Greatest Hits Radio, Talksport and Spotify.
We focus upon delivering value for SME’s and stop them trading expensive spot packages via direct sales teams, radio should be traded against a cost per thousand (CPT), not against a number of spots. When radio campaigns are planned correctly, negotiated with the right radio stations they can be fantastic lead generators for your business.
Radio advertising costs much less than many businesses believe, local radio or national radio campaigns drive brand fame and mental availability with listeners, getting your business into the ears and minds of both your existing and future customers.
If you want to unlock the real value of radio, get in touch with the team, we deliver great results at even better prices!
Emotional connections drive recall
Radio advertising is a fantastic platform to connect brands with their customers whether they’re at home, in the car, in the office or just out and about!
Listening to radio delivers an emotional connection, we’ve all heard a song and smiled as the lyrics have taken us back to a different place or time. In the UK we spend 14% of our media day consuming radio, so it’s a great place for SME’s businesses to build fame with existing and potential customers.
The growth in smart speaker usage, DAB listening and mobile streaming means there’s more choice than ever before. That’s why picking the right radio stations to advertise on, and planning radio campaigns to the right audience reach and frequency levels is the difference between an average campaign performance and a fantastic one! #DoMediaBetter